Culture is a set of shared knowledges, values and behaviours which together can help you operate the business every day. Having a well-defined culture can help increase staff loyalty and engagement by 88%, which in turn can more than double profitability.

But people no longer stay within a job for too long, so employers need to ensure they recruit culturally fit talent if they want an engaged and high-performing hire. Probing into real-life situations during the interview will help us understand the driving factors behind our candidates’ behaviours and determine if their values are aligned with those of our company.

Assessing for culture fit can be a biased process. When hiring, we need to move beyond our affinity and confirmation biases to make fair, equal and inclusive decisions. Asking flip-it questions can help you discover your own unconscious ratings, reaction patterns and interpretations and reset them.

Fortunately, technology is starting to play a bigger role in recruitment, as machine learning is making it possible for us to assess our candidate’s skills and culture based on our current talent models.