Finding Your STEM Superheroes
As a top technology and telecoms player in the UK, Vodafone employs over 13,000 people across the country. While volume may not present a challenge, Vodafone’s biggest hurdle lies in diversity and quality of hires. With 80% of its graduate roles focused on technology, Vodafone aims to be seen as a tech company first, with a focus on attracting ambitious and diverse tech talent.
Joshua Maddison, Group Future Talent & EVP Manager at Vodafone, decided to partner with Bright Network and tap into their network of early talent to attract hard-to-reach STEM grads to their recruitment events. The events they ran focused on technology and business, respectively, and both involved key stakeholders across the business to help build that engagement and accessibility of Vodafone in the eyes of young talent.
Bright Network use data and insights from their member network to get a wholesome picture of who they are, what content they consume and what they’re looking for in a job. Those insights also help them connect their members with the right employers, Anu Manthri, Business Development Manager at Bright Network, explained.
82% of Bright Network’s members said it’s important to meet a company’s representative before applying, which was a key element in Vodafone’s open doors event. Phone communications and concierge services were used to help female candidates gain more insight into what Vodafone provides for its tech talent.
Following the events built using insights from Bright Network’s member network, Vodafone made 23 hires with a £500 cost per hire and was recognised as a desirable tech employer by candidates.
View Anu Manthri and Joshua Maddison's presentation
Anu Manthri, Director of Business Development, Bright Network & Joshua Maddison, Group Future Talent & EVP Manager, Vodafone
"Finding Your STEM Superheroes: How Bright Network Helped Vodafone Find & Attract Hard-to-Reach Graduate Talent"