The 2019 Employer Branding In-house Recruitment Conference showcased inspiring case studies and expert tactics to help us shape a successful employer branding strategy.
“Your brand is what other people say about you when you’re not in the room.” It brings together your reputation as a place to work and your employee value proposition - a unique set of written and visual messages designed to excite and engage current employees and attract new, talented individuals.
Your EVP has to be authentic for people to buy into it, as without it your brand messaging means nothing. It is about the relationship your organisation has with current and potential employees. So get your talent involved – ask them to share their personal journeys within the organisation and become your brand ambassadors. They will help your brand establish a deeper emotional connection with your target audience.
A clear and well-defined employer brand will give you a voice in a competitive market and help you stand out from the crowd. It will offer candidates a window into your organisation, win over those who share your values and culture, while also keeping your current employees engaged in the workplace. It is a constantly evolving piece, starting with attraction and covering the entire employee lifecycle.