Conclusion

Ensuring that potential and existing candidates are aware of the value they hold in your company is fundamental to successful recruitment and long-term retention. A culture of honesty will inherently attract candidates to your business while placing them in an environment where they will want to stay. A successful Employer Value Proposition will improve the commitment of hires by up to 30%.


In a market where 91% of jobseekers prioritise company culture over anything else, culture and your people are the key ingredients to your employer brand. Showcasing how employees feel and what they say about your organisation as a place of work, along with a clear communication of your values and purpose in the marketplace will help win over talent that is more suitable for the role and will likely stay on for longer.